Social Media and Real Estate

Overview of Social Media in Real Estate:

Prospective homebuyers can be overwhelmed by the information that they find on the internet. Agents rely heavily on social media to broaden their networks. Agents connect with their current and past clients that they are currently working with, as well as former clients that they worked with in the past. The agents typically use a page that anyone can follow. They also use this form of technology to find and gain new clients. Agents typically share house listings, photos, demographics, etc. A listing may not specify whether or not a home is in a town that has a good school district. This may, in turn, affect a family’s decision on moving to an otherwise beautiful town or neighborhood, especially if they have children.

How to use Social Media Effectively:

Add some statistics or stories on how social media helped an agent or buyer.


It is important to focus on the social media Marketing platforms within the industry. While conducting research, a real estate article stated as followers:

  • 77% of realtors actively use social media in the real estate industry

  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources

  • 99% of millennials (and 90% of baby boomers) begin their home search online

Problems with Social Media:

The agents can bombard the public with information about details of homes, available listings, pictures, and demographics.


They can blast people by including a large amount of bombardment which can be overwhelming for a client who could become anxious about selling their home if they receive too much information at once.

How buyers can protect themselves:

With so much information coming at you, how does an individual know what is true? When you see a post on social media, it might be helpful to read the date of the post and check with your agent to see if the listing is still available; or the house might disappear. Agents can ensure this info is relevant/ valuable by checking with their agent to ensure that all of the components such as the phots of the home are updated.


You can find the newest information by going to a website such as “Neighbor Who.” This website allows you to search for any home and find whatever would like to know. If for any reason you are not able to go to the firm’s website, you can take advantage of resources such as JOVE. This will allow you to look up any property and look up the details. You could also arrange a time to have an agent show you the home.

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